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Westcliffe Blog

Occasional news, musings, and points of interest.

2015 Canadian Social Media Usage Statistics

2015 Canadian Social Media Usage Statistics

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. Read... read more
7 Tips for Getting Started With Twitter Marketing

7 Tips for Getting Started With Twitter Marketing

Are you building a presence on Twitter? Want to start with a solid foundation? Twitter is a great platform for establishing yourself, growing an audience and making important connections. In this article from the Social Media Examiner you’ll discover what you need to do to get the best results... read more
4 reasons why email marketing is an asset for all small businesses

4 reasons why email marketing is an asset for all small businesses

Marketing has come a long way in the four-and-a-half decades since the first email was delivered. Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic. Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy? As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) planned to increase spending on their email channel, citing their impressive return on investment as the driving factor. So what is it about this veteran marketing channel that keeps savvy businesses coming back for more? This article is part of a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Read the full article.  Contact Westcliffe for assistance in setting up your e-mail marketing... read more

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