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Eden Golf Open House

Client Eden Golf & Country Club in Paradise, Nova Scotia held an open house in June 2015. They had contracted the local radio station to do a series of commercials. Well, we made the best of the audio tracks and built a small 30sec promotional sketch video around it. Good script, nice visuals, highly portable. WIN. Share2 Tweet +1 ShareShares...
13 Things NOT to Do on Facebook

13 Things NOT to Do on Facebook

These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: You just don’t look legit. But once you’ve created that business page, navigating the waters of building a Facebook presence is another matter entirely. How often should you post? When should you post? Why are your images all pixelated, and how can you fix them? Do you really have to respond to that troll? Read More Share1 Tweet +1 ShareShares...
Hashtags for Every Day of the Week (Nonprofit Edition)

Hashtags for Every Day of the Week (Nonprofit Edition)

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic:   Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. You don’t always have to produce the content yourself to participate in these fun hashtags. Search the hashtag, find a post you like, and retweet it, share it or re-gram it. Read More Share1 Tweet +1 ShareShares...
8 Interesting Charts on How the Internet Is Changing

8 Interesting Charts on How the Internet Is Changing

This post originally appeared on HubSpot’s Agency Post.  This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was registered. This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage. The services we use to buy our homes, rent cars, order food, get a hotel room, and shop are inherently mobile. Read More Share1 Tweet +1 ShareShares...
10 Tips for Getting Long-Term Traffic to Your Content

10 Tips for Getting Long-Term Traffic to Your Content

Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We’ll excitedly watch as we see a burst of new traffic to our site … then get disappointed as we see the post’s popularity peter off. It stinks, right? Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. Read More Share1 Tweet +1 ShareShares...
11 Steps to Make Social Selling Part of Your Daily Routine with LinkedIn

11 Steps to Make Social Selling Part of Your Daily Routine with LinkedIn

Your first few times on a bike, you had to concentrate hard to keep your balance while simultaneously pedaling and steering. Every part of your body felt like it was working independently from every other part. But a few wobbly rides down the driveway and a couple scraped knees later, you finally got the hang of it. Now when you bike, your mind can drift off since your body just naturally knows what to do. Read More Share1 Tweet +1 ShareShares...