Client Eden Golf & Country Club in Paradise, Nova Scotia held an open house in June 2015. They had contracted the local radio station to do a series of commercials. Well, we made the best of the audio tracks and built a small 30sec promotional sketch video around it. Good script, nice visuals, highly portable.… Continue reading Eden Golf Open House
Category: Social Marketing
13 Things NOT to Do on Facebook
These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don’t have a website: You just don’t look legit. But once… Continue reading 13 Things NOT to Do on Facebook
Hashtags for Every Day of the Week (Nonprofit Edition)
Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic: Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think… Continue reading Hashtags for Every Day of the Week (Nonprofit Edition)
8 Interesting Charts on How the Internet Is Changing
This post originally appeared on HubSpot’s Agency Post. This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was registered. This year, internet growth rates are slowing down, but… Continue reading 8 Interesting Charts on How the Internet Is Changing
10 Tips for Getting Long-Term Traffic to Your Content
Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We’ll excitedly watch as we see a burst of new traffic to our site … then get disappointed as we see the post’s popularity peter off. It stinks, right?… Continue reading 10 Tips for Getting Long-Term Traffic to Your Content
11 Steps to Make Social Selling Part of Your Daily Routine with LinkedIn
Your first few times on a bike, you had to concentrate hard to keep your balance while simultaneously pedaling and steering. Every part of your body felt like it was working independently from every other part. But a few wobbly rides down the driveway and a couple scraped knees later, you finally got the hang… Continue reading 11 Steps to Make Social Selling Part of Your Daily Routine with LinkedIn
2015 Canadian Social Media Usage Statistics
A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. Read More
8 Commandments for Converting Direct Mail Fundraising Appeals to Email
Non-Profits – Looking to repurpose your direct mail appeals into email? See more HERE
7 Tips for Getting Started With Twitter Marketing
Are you building a presence on Twitter? Want to start with a solid foundation? Twitter is a great platform for establishing yourself, growing an audience and making important connections. In this article from the Social Media Examiner you’ll discover what you need to do to get the best results from Twitter
Word of Mouth: Getting Others to Talk About Your Business [Podcast]
Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? To learn about word-of-mouth marketing, listen to the Social Media Examiner interview Ted Wright.