Author: Chief Guru

Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We’ll excitedly watch as we see a burst of new traffic to our site … then get disappointed as we see the post’s popularity peter off.

It stinks, right?

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion.

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Your first few times on a bike, you had to concentrate hard to keep your balance while simultaneously pedaling and steering. Every part of your body felt like it was working independently from every other part. But a few wobbly rides down the driveway and a couple scraped knees later, you finally got the hang of it. Now when you bike, your mind can drift off since your body just naturally knows what to do.

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A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off.

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Are you building a presence on Twitter?

Want to start with a solid foundation?

Twitter is a great platform for establishing yourself, growing an audience and making important connections.

In this article from the Social Media Examiner you’ll discover what you need to do to get the best results from Twitter

Marketing has come a long way in the four-and-a-half decades since the first email was delivered.

Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic.

Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy?

As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) planned to increase spending on their email channel, citing their impressive return on investment as the driving factor.

So what is it about this veteran marketing channel that keeps savvy businesses coming back for more?

This article is part of a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Read the full article.