Category: Social Marketing

Hashtags for Every Day of the Week (Nonprofit Edition)

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook.

3 quick tips for using this tactic:  

  1. Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think they mean.
  2. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly.
  3. You don’t always have to produce the content yourself to participate in these fun hashtags. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

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8 Interesting Charts on How the Internet Is Changing

This post originally appeared on HubSpot’s Agency Post. 

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was registered.

This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage. The services we use to buy our homes, rent cars, order food, get a hotel room, and shop are inherently mobile.

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10 Tips for Getting Long-Term Traffic to Your Content

Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We’ll excitedly watch as we see a burst of new traffic to our site … then get disappointed as we see the post’s popularity peter off.

It stinks, right?

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion.

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11 Steps to Make Social Selling Part of Your Daily Routine with LinkedIn

Your first few times on a bike, you had to concentrate hard to keep your balance while simultaneously pedaling and steering. Every part of your body felt like it was working independently from every other part. But a few wobbly rides down the driveway and a couple scraped knees later, you finally got the hang of it. Now when you bike, your mind can drift off since your body just naturally knows what to do.

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2015 Canadian Social Media Usage Statistics

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off.

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4 reasons why email marketing is an asset for all small businesses

Marketing has come a long way in the four-and-a-half decades since the first email was delivered.

Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic.

Why then, in this era of real-time socially driven marketing, do businesses continue to feature email as a staple of their marketing strategy?

As recently as 2014, more than half of marketers surveyed by the Direct Marketing Association (DMA) planned to increase spending on their email channel, citing their impressive return on investment as the driving factor.

So what is it about this veteran marketing channel that keeps savvy businesses coming back for more?

This article is part of a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Read the full article.

 Contact Westcliffe for assistance in setting up your e-mail marketing needs.